All about Small Business Saturday
Today is Small Business Saturday! Here are a few things to think about while you consider where you may send your support:
- Started by American Express in 2010, Small Business Saturday has been promoted as a way to remind holiday shoppers to visit and support local, independent retailers
- Most independent businesses, like Priscilla Jewelry, are run by just a handful of employees that are likely to have more hands-on experience in the trade and market than big-box or chain corporations with many layers of employees that likely are not expert jewelers
- No insane upcharge to pay for a board of trustees or a band of CEOs, like chain establishments
- Family-owned local businesses are much more likely to support your community through local charities, participation in fundraisers, and investment in the overall growth of the surrounding neighborhood -- and are definitely more likely to provide a more individualized approach to working with you (like knowing your name and delivering to your door on holidays)
- To run an independent business takes a lot of courage, expertise, and love: you need to be better at your craft to be competitive against those with millions of dollars in ads, without compromising your values!
- Support your local coffee shop, grocer, garden, clothing retailer, and jeweler this holiday season!
Always thankful for your support. Enjoy Small Business Saturday!
Talk soon,
Priscilla